I'm pretty much famous now. :)
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| Trinity Mag, Spring 2013 |
The text is below:
The
artist leans over her paper in the studio space she also calls home in Chicago.
She is a self-proclaimed “maker of things” and “perpetual paper folder” who
likes to keep her hands occupied with creating art. As she works on a new
wedding invitation design, her cat Laszlo curls up in the pile of scrap paper
to provide quality control.
Alumna
Emily Van Hoff ’11 graduated from Trinity with a degree in Studio Art with a
concentration in graphic design, a major she found to be especially beneficial
because of the variety of art classes required. Her Trinity art education was
also formational in the mentorship relationships she had with professors; the
opportunity to work with professional artists on installations in the College’s
Seerveld Gallery; the proximity of Chicago’s art scene; and the time spent
working with fellow art students in the Art and Communication Center studios.
Now
a freelance designer, Van Hoff was recently awarded a 2013 West Michigan Silver
ADDY award. The American Advertising Federation’s ADDY Awards are the
advertising industry’s largest and most representative competition, recognizing
and rewarding creative excellence.
Van Hoff, collaborating
with a team from Hyde Creative,* received the award for her work on the
Steelcase Foundation Annual Report. The original artwork, later photographed
for the report, involved an intricate design of highly structured cuts and folds and represented
the ways each organization had used its funding to make an impact on its
community.
Van Hoff
explains the process on her blog:
Each story
starts with a single sheet of paper to represent the funding from Steelcase. A
series of highly structured cuts and folds reveals an intricate design through
shape and shadow to show the ways each organization has taken the funding and
used it to make an impact on their communities. The entire sheet of paper
remains intact, leaving no waste just as every bit of the funding is used to
its fullest extent. Although the art is mostly abstract, I worked hard to make
sure there was a connection to each story.
Early
influences for the design began in Van Hoff’s sculpture classes at Trinity. “I feel so honored to be recognized for my
work,” said Van Hoff. “Receiving this award has affirmed my decision to pursue
my passion for design and sculpture at Trinity.”
*Sherrie Wilson, writer. Emily
Van Hoff, cut paper art. Rachel Hyde, concept, art direction and design.
And here are a few of the photos from the photoshoot for the article.
Photo credit: Sam Mahtani. Check out more of his work
here.
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| This is the cave I work in. :) |
