Thursday, June 13, 2013

2012 Steelcase Foundation Annual Report

The annual report that Rachel Hyde (of Hyde Creative) and I made for the Steelcase Foundation last year won a Silver Addy, so we needed to come up with something even more fantastic this year.

The report includes 5 stories highlighting some of the programs funded by the foundation. The stories chosen this year highlight each of the foundations guiding principals, and we chose to illustrate each of these principals with 3 dimensional stitched letters pulling together lots of brightly patterned new and vintage fabrics.

I love letters, I love fabric, I love stitching, I love tangible objects incorporated into graphic design, I love beautiful, well made things. Needless to say, this was SO MUCH FUN to work on and I am more than happy with the result. Check it out for yourself, but I think we succeeded in surpassing the high bar we set last year.

Stitched fabric letters by me, art direction and design by Rachel Hyde.

See the complete report on Steelcase's website HERE.


Story headline / guiding principal

Story page

Worlds awesomest pie chart. :)

back cover

Look at the color reflected on the paper, so beautiful!

at the photo shoot.

And of course, the necessary cat photo. And some in progress letters.

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