Wednesday, January 9, 2013

A new year, a new project!


Hello all!

I’ve got a super exciting new project coming soon! Several months ago I started working on a line of wedding invitation templates and they’re just about ready to launch on my etsy.

I love letterpress printing, foil embossing, die cuts and fancy folding probably more than than next guy, but not everyone can afford to do that. And certainly no one NEEDS to do that. In a country where the average wedding cost is $25,000, we need some options that are elegant, beautifully designed, and completely affordable.

My goal is to provide a low cost option that is beautifully designed and really easy to customize to any wedding. They are all grayscale designs - which adapt to just about any color palette, and make the printing costs essentially nothing. I’ve worked hard to make the text and graphics integrated and strong enough to stand on their own without any fussing, but color and texture can be added with paper, lace, ribbons, bows or any number of things this wonderfully DIY crazy world can come up with!

Over the last couple of years, I have had the privilege of designing wedding invitations for some family and friends and friends of friends and friends of friends of friends. I totally fell in love with the process and the product. Basically, I love making pretty things, and what could be a better excuse to make pretty things than a wedding?

Being able to hold an actual crafted object or printed piece of paper is a wonderful feeling of accomplishment - you worked hard, and look! here’s a finished thing to prove it.  Wedding invitations have that feeling for me. They are small projects, but they result in a perfect stack of beautiful printed cards that actually mean a lot to someone. They announce a new beginning in the lives of two people and mark a celebration to be shared with family and friends. I think there is something wonderful and lasting about that!


So here are a few of my designs with some of my crafting ideas - look for them soon on my about to be updated etsy store!   emruth.com







all the best in this exciting new year!
e

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